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Daisy  by Marc Jacobs will  Celebrate her  First Anniversary  by  creating  a Travelling Daisy Chain with London’s Black Cabs.

Passengers will be taken  on a flower power journey with the Marc Jacobs Daisy fragrance. These special addition  black cabs will be blinged out with  Daisies to create a Marc Jacobs Daisy chain. In  London, the Marc Jacobs Daisy cabs will also be spotted in Manchester, Birmingham and Edinburgh capturing the essence of the fragrance, between 22nd September-19th October.  Gosh I hope this weekend I can catch one!

Marc Jacobs may even be in one of the black cabs introducing his new Daisy eau de parfum, with tipped seats playfully decorated in daisy fields.  As well as a bouquet of Marc Jacobs Daisy lollipops will be given to the fares!

Andre Coetzee, General Manager, Taxi Media said: “Coty Prestige came to us wanting to develop the first ever black cab daisy chain to celebrate the anniversary of their Daisy Marc Jacobs fragrance. Using pioneering 3D lenticular technology; we have worked with Coty Prestige to create a field full of daisies to showcase the new Daisy Marc Jacobs eau de parfum on tip seats inside the taxis as well. We are really excited to work with Coty Prestige and its advertising agency OMD UK to develop this campaign and really push the boundries of taxi advertising.”

Pamela Routley, Brand Manager Coty Prestige added “We wanted consumers to be able to interact with the playfulness of Daisy Marc Jacobs in a novel and fun way and London’s iconic black cabs are perfect for communicating the key brand messages.”

Daisy opens with the luscious natural freshness of wild strawberry, violet leaves and ruby red grapefruit. The heart of gardenia, violet petals and jasmine petals is velvety and luminous – a modern vintage. musk, vanilla infusion and white woods round out the balance of notes with smooth softness and warm sensuality.

Eau De Toilette

50ML GBP40.00

100ML GBP50.00

Daisy eau de parfum accentuates the sparkling floral beauty of the original Daisy eau de toilette fragrance and expresses it in a unique, intensely feminine fashion. The enchanting heart of the Daisy fragrance has been subtly concentrated to add an intriguing hint of luxury and sophistication.

Eau De Parfum

50ML GBP45.00

Available at leading department stores and boots stores. Marc Jacobs stockist number: +44(0)800-652-7661.

For more information on daisy please visit http://www.daisymarcjacobs.com