New Era Apparel Launch @Wad Magazine Paris
If you watch music videos today most performers have a personal style and one of the most popular props for an artist is a baseball cap. Most likely designed by the people at New Era. Now New Era enters the sportswear market.
When talking to the PR and Marketing executive for New Era Europe, Lynsey says the American market; the British market and the French markets are totally different. Yankees and Brit’s are more similar it’s all about he “Bling” and matching your hat to your kicks. While in France, it’s all about your personality hip hopers, skaters to Techtonique dancers wear New Era.
So the Wad offices with the Wad team were the perfect place for the French launch!
seems as though NE has the game sewed up when it comes to fitted ball caps. did you here about the lawsuit against them because of the mistreatment of there workers at their factory in Alabama. That’s just some ish I saw floating around the internet.
DJ Lab for
http://www.2LiveandFly.com
DJ Lab
July 11, 2008 at 7:31 pm
Thanks for the scope, but I also believe if we all took all our clothes off and put them in a pile on the floor we could find tons of mistreatment with everything we were. I think it goes for almost every industry or job, except like Google. Yet is doesn’t make it right !
stylecartel
July 11, 2008 at 8:27 pm
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Peter Tard
July 22, 2008 at 12:17 pm